HighTech Finland › Information & Communications › Software & Systems ›  Setting a new standard in translating and auto-publishing

Mobility & Networking
Software & Systems
The global leader in data erasure
A card made just for you
We simulate it, so you can live it
Leading the way in proactive software security solutions
Online auctions that are fair and honest
A new generation of social robot
Setting a new standard in translating and auto-publishing
All articles in this section

 

Setting a new standard in translating and auto-publishing

Effective communication is becoming increasingly important in today’s rapidly shrinking world. If you’ve had enough of machine translation or sub-standard human translation that’s often delivered late anyway, Transfluent could be the answer you’re looking for. And it’s competitively priced too.

Transfluent describes itself as the ultimate high-tech solution for translating social media material, Web sites, or mobile apps. The secret behind this bold claim is the combination of speed and high quality that it offers compared to traditional services. Thanks to this capability – and its close integration with services such as Facebook, Twitter, WordPress, Magento, Zendesk, and Unity – Transfluent can take a customer’s Tweet in English, for example, and publish it for them in fluent Chinese on Weibo, China’s leading social media site, just a few minutes later.

Of course, you could use machine translation to get the job done. Machine translation still has a lot of trouble understanding the intricacies of both content and tone, however. If you do not speak the target language, it is also hard to be sure that the translation the computer gives you will make any sense to the intended audience, except perhaps in the simplest of cases.

The human touch is essential, believes Transfluent, which is why it has developed a network of more than 20,000 native speaker translators in over 80 languages, available 24 hours every day of the year.

Need more traction on facebook?

Social media such as Facebook are a particularly good example of the benefits that Transfluent offers. As brands become increasingly global, they are acquiring a growing number of fans speaking a bewildering range of different languages, many of who would prefer to be communicated with in their native language. A Transfluent customer can do precisely this – with a minimum of effort – simply by linking Transfluent to their social media account using Facebook Connect, granting Transfluent the right to read their posts and post on their behalf. From then on, any time they post something, Transfluent will assign the next available translator to the job and post the result to Facebook using a language filter that makes the translated post visible only to the speakers of the language in question.

Transfluent offers the most advanced Transfluent’s API. translation solution for creating versions of mobile applications in multiple languages and avoiding the damage that poorly executed translations can do to an app’s sales and its developer’s reputation.
Posts are typically translated in an average of just 15 minutes after initial publication. When comments follow in the same language, Transfluent translates them and displays them to the customer, who can then reply and let Transfluent keep the chain running, back and forth.

What about apps?

Transfluent also serves the mobile world and can translate apps in just a few hours. ‘Transfluent for Apps’ provides a comprehensive application programming interface (API) for generating language translations for iOS, Android, Windows Phone, or Symbian applications. This has been designed from the ground up to be both powerful and easy to use, and is the world’s first translation solution designed specifically for mobile applications.

Transfluent keeps track of translations for future reference, and any time a developer announces a new app version all they have to do to update their translations is simply resend the appropriate updated resource files to Transfluent offers the most advanced Transfluent’s API.

> Jani Penttinen
(Published in HighTech Finland 2013)