Healthy bread, yoghurt, and milk powder
As heart health becomes increasingly important, business forecasts indicate that cholesterol-lowering products are likely to be the most profitable source of innovation for food manufacturers in the near future.
A number of manufacturers have already taken advantage of MultiBene’s innovative food technology, including Fazer Bakeries, the leading bakery company in Finland and the Baltic area, which has launched Ruisihme rye bread using the MultiBene® concept in Finland and Sweden. In Ireland, the country’s largest dairy company, Glanbia has launched a dual-action yoghurt drink known as Yoplait Essence Lower Blood Pressure and Cholesterol.
The world’s largest food company, Nestlé has launched a Multibene-based product, NESTLE® Omega Plus® ActiCol™ milk powder; and General Mills has created MultiBene Nature Valley Healthy Heart cereal bars in the US, the first products of their type to contain cholesterol-lowering plant sterols on the American market.